Creative Food Photography

Training by Ana Gutman

Basic: Discover the essentials about capturing stunning creative food photographs

Intermediate: Get personal feedback on your own creative food photography project

Advanced: Get guidance in planning your own creative food photoshoot for your portfolio, client, website, or social media

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What you will learn

By enrolling in this training program you will



#1
Learn how to translate an idea into a striking still-life food photography

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#2
Learn how to come up with unique concepts

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#3
Study basic compositions, colour theory and sketching techniques

.

#4
Understand how to create stunning backdrops and props on a low-budget

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#5
Master the basics of a photoshoot (with materials, tools and set-ups)

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#6
Discover how to find your own creative voice and style

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For whom this training is

This training program is taught in English and can be accessed online, on-demand, anywhere in the world.

Your personal coaching session(s) with Ana Gutman can be in English or Spanish.



Chefs

including creative cooks, bakers, private chefs, and culinary artists

Designers

including food designers, architects, industrial designers, product designers and visual artists

Entrepreneurs

including small/medium sized business owners, photographers, F&B consultants, and marketing teams

Your Instructor

Ana Gutman is a photographer and creative director with a design background based in Mexico City.



She reflects on the powerful impact the food industry has on our planet and our personal well-being through visual storytelling and design techniques.



Ana founded YACA ÑACA, a company that focused on plant-based products made with jackfruit that followed a regenerative agriculture production system, and was the Creative Director there for six years.



Currently, she’s developing creative photography projects for clients, collaborating with restaurants, products and media for content creation.

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Choose your path

Depending on where you are in your food design journey, choose your path based on your specific needs.

Basic
EUR 397
  • Online course - 1 year access

  • Certificate of completion

Annual members special
EUR 34739̶7̶
  • Online course - 1 year access

  • Certificate of completion

  • Options for intermediate and advanced paths, including:

  • Personal coaching sessions - to be scheduled with your coach within 12 months

  • Guidance and feedback while planning your own creative food photoshoot

Course Curriculum

Click on the chapters below to discover what you will learn through this training program.

Meet your teacher

What influenced my creative journey?

Where do ideas come from?

What gives you goosebumps?

Observation is key

Brainstorm and analyze

Deep dive into the world of ideas

Visual and theoretical research

The selection process

Moodboards

Composition principles

Color theory

Sketching

Props and backdrops

Additional tools

Basic lighting principles

The photoshoot day

Basic editing tips

Final thoughts and conclusions

One last thing before you go...

What students are saying

"I gained confidence in my own creativity and vision. Ana's hands-on advice enabled me to improve my pictures and style and to experiment more. Ana guides you through the whole process of creating strong imagery (yes indeed from the first brainstorm session to the BIG shooting day) in a very lovely, encouraging and inspiring way. Above all, I absolutely loved the SPARK her course gave me to continue my practice and develop really exciting concepts. I even collaborated with her remotely on producing a series of creative food photographs that we submitted to an international competition together!"

Elise Coudré
Freelance food designer, photographer & marketing consultant (Belgium)

FAQs

Can't find an answer? Don't hesitate to ask us anything.

Upon successful enrolment, you will have immediate access to the course content. Lesson content will be released on a weekly schedule, and you can revisit the published video and written material any time, as per your schedule, for upto 365 days from the date of your enrolment.

Yes, this course is designed with a beginner (or even intermediate) level in mind. You’ll only need basic knowledge and handling of your preferred camera, whether it be a DSLR, a film camera or even your phone. I encourage you to use the tool you’re most comfortable with, there’s no need to complicate things.

Yes! This course is flexible enough to accommodate people with different kinds of equipment. You can use a basic DSLR or even your phone to take the photos, and natural light or whatever artificial light you might have for this course. We will not go deep into the technical side of photography, rather, concentrate on concept creation and finding your own creative voice.

I’m not a professional chef or food stylist either. Everyone has some sort of relationship with food, though. Food communicates ideas, emotions and stories, and it doesn’t need to look “beautiful” or professionally styled to achieve that.

You’ll need to have basic photography knowledge and handling of whatever equipment you might need to take and edit the photographs. Also, you’ll need a basic understanding of materials and tools to create props (for example, obtaining textiles, painting/cutting or manipulation of materials for prop and backdrop creation depending on your concept). You’ll also need simple kitchen utensils and cooking experience, depending as well on the concept you’ll develop.

Yes, you definitely can accommodate this course to your own time and schedule. The training program is designed to be accessible online, in any timezone. Most of the modules are pre-recorded and you can return to them and any additional class material whenever you like, for up to 365 days from initial enrolment. For live coaching sessions for questions and feedback, guidance in your own creative food photoshoot, you will schedule your meetings with your instructor as per your mutual availability.

Yes! Upon successful completion of the coursework, you will be issued a Certificate of completion from i-fooddesign (The International Center for Food Design).

Once you have begun your coursework after successful enrolment in the training program, the i-fooddesign team will be in touch with you to chart out your plan and help schedule your 1-1 coaching sessions.

The International Center for Food Design (i-fooddesign) the reference organisation for the emerging food design discipline. Our mission is to empower the next generation of purpose-driven creative professionals to create a motivated workforce of thought leaders dedicated to bettering our food systems. Through online courses, events, publications, work opportunities and coordination with academic institutions, our member-based network connects multiple roles within agencies, business and government to strengthen the impact of food design within public and private sectors.

iFDers are part of our global, open-minded network of purpose-driven creative food professionals from all over the world. Membership includes:

  • Ask us anything (and everything) food design related
  • Exchange thoughts about inspiring projects and ideas
  • Attend our events online from anywhere (1-2 every month)
  • Collaborate on projects with other iFDers
  • Meet up with other iFDers around the world
  • Get suppot to find food design jobs
  • Get help to set up your own food design practice

You can choose from monthly or annual plans. Learn more here.

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